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Growth of the Business + Growth of the Brand

Generates Value of the stock-

Date : January 30, 2017

Long Island Ice Tea Expansion Continue. With Increase In Average Moving Shares

It’s not rocket science

You’ll see below that LTEA is massively undervalued according to its key growth metrics. But what about the mechanics of the stock? The only thing you need to know about there is this: Float of 4.6 million shares What is a float? The Float of a stock is the number of shares outstanding that are freely tradeable. In fact, the float is the thing you have to move to move the stock. In other words, if you were to buy up 4.6 million shares of LTEA, you would control its price, in theory. 4.6 million shares is an almost absurdly tiny float. That means, with just a little new buying, the stock could go into orbit.


Growth of the Business


Brand Growth

Branding is Everything. When you think of sports drinks, you think of PowerAde and Gatorade. You don’t think of Ace Ultra or CX-4 or BulletJuice. That’s for two reasons: First, because we made those up. And second, because every store you go to has PowerAde and Gatorade. At the rate Long Island’s distribution partnership scope is expanding, it won’t be long before you think of Arizona Iced Tea, Lipton, and Long Island when you think of Iced Tea because that’s what you’ll see when you go to the Iced Tea section of your local store.

Just in the past 5 months, Long Island has established 19 new regional partnerships for distribution. It’s nearing a point of critical mass in the cultural collective consciousness. That’s the fundamental objective of Marketing.

Leadership is a key!

Just in the past 5 months, Long Island has established 19 new regional partnerships for distribution. It’s nearing a point of critical mass in the cultural collective consciousness. That’s the fundamental objective of Marketing.


Richard Allen, the former Chief Financial Officer of Snapple Beverages Group, has been appointed as Chief Financial Officer of Long Island.


That’s intellectual capital. It’s knowledge of how to Win in the Iced Tea space.

Market Segment Growth

Ready-To-Drink Tea (RTD Tea) is growing fast and taking market share from similar beverage categories. Right now, RTD Tea is a $5.3 bln market with a 10% 5-year CAGR.
  • RTD Tea in the “health and wellness” area of beverage is really the spot, with LTEA positioning itself as a soda alternative, and signs from the market that both Coke and Pepsi are starting to recognize that they are fighting a losing battle with their flagship products, as the healthier alternatives start to get increasing traction.
  • Inside the niche, LTEA has a “sweet spot”, with Nielson market research suggesting a tremendous overlapping of trends. LTEA markets its key product as Corn-Free, Hormone and Antibiotic-Free, Non-GMO, Gluten-Free, Natural, and with no Artificial Coloring or Flavoring.
  • Nielson tracks every one of those market trends as in high-growth gear over the past year and four years (all are seeing annual CAGR rates in the double digits, with some as high as 20-40%).
If you put the pieces together, you get an extremely compelling opportunity:
  • LTEA is growing its brand positioning right now at a break neck pace, with 19 new distribution partnerships in the past 4 months
  • Sales for the company are booming, up 184% over the past 12 months
  • The Health and Wellness segment of the Ready-to-Drink Tea space is Red Hot, showing growth of as much as 40% for products like those made by LTEA
  • LTEA stock has a tiny float of just 4.6 million shares, suggesting that this stock should be very easy to move much, much higher when it attracts new interest
  • Investors and money managers are having a hard time in this market finding real value. It’s just a matter of time before LTEA is “discovered” and sent into orbit. Don’t hesitate!

Beverage market

  • And as if that weren’t proof enough, LTEA notes in a recent investor presentation that they are considering a potential entry into the much higher margin alcoholic beverage market.
  • This catalyst might be announced any day and would instantly vault the stock to much higher levels.


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